Portfolio

As a content marketer, I've written extensively on workplace culture topics including employee engagement, diversity and inclusion, performance management, wellbeing, and learning and development.

The projects below showcase individual asset execution. Upon request I can provide strategy presentations, content audit structure, and editorial calendar planning (always happy to talk about optimizing workflows in Asana!).

Article

20 simple Employee Engagement survey questions you should ask

One of the first SEO-optimized articles I wrote, this remains in the #1 spot for "employee engagement questions" many years later.

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eBook

Your guide to a successful employee wellbeing strategy

A collaborative effort with customers, internal experts, and later updated with Calm, this ebook was aligned with the launch of the company's wellbeing survey.

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Article

27+ diversity and inclusion influencers you should know

Created to promote an annual D&I Report and to highlight the work of D&I experts, this article was a top performer on social media and also ranks for multiple keywords.

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eBook

How to build a diverse workplace with coaching and mentoring

One of a set of three top of the funnel assets that launched the company's first content pillar-led nurture campaigns, and the second asset for the company on the topic of D&I.

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Article

Coaching vs. mentoring: What’s the difference?

Created post-merger to bring together the philosophies of coaching and mentoring, serving as both an organic traffic driver at the top of the funnel and a sales enablement asset.

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eBook

Leadership Development Plan Template

A top-performer in paid distribution, this asset was created with an in-house people scientist and its companion blog, How to create a leadership development plan (free template) ranks #1 in search.

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