Resume

Experience

Director of Content and Brand Marketing

Pyn

Sydney, Australia

First marketing hire brought on to build marketing foundation led by content marketing

Key achievements

Supported CEO through Seed fundraising announcement
Brought on paid marketing agency and lifecycle marketing consultant to support content marketing throughout the marketing funnel
Set up first-ever email nurture campaign through Hubspot

Director of Content Marketing

Torch

San Francisco, CA

Promoted from Sr. Content Marketing Manager in Mar 2020

Created a cohesive strategy including new persona creation and full funnel content production
- Included comprehensive content audit of Torch and Everwise (March 2020 merger)
Managed a team of two full time and three freelancers overseeing social media, email marketing, webinar and paid virtual courses
Worked closely with Demand Gen to achieve growth targets and create nurture campaigns

Key achievements

Increased organic website traffic by 100% in one year with SEO-focused content production
Achieved top 10 ranking for 9 relevant keywords and top 2 ranking for 5
Published 73 articles, 9 ebooks, 8 webinars, 3 case studies, 1 original research study
Provided updated copy for redesigned website post-merger

Senior Content Marketing Manager

Culture Amp

San Francisco, CA

Promoted from Content Marketing Manager in Feb 2018

Oversaw written content strategy from idea generation, execution, measurement, and improvement
Presented content metrics on a monthly and quarterly basis to key stakeholders
Consistently shipped weekly newsletter to a growing list of 22,000 subscribers
Managed a team of 2-3 freelance writers and technical SEO consultants

Key achievements

Increased blog traffic by 966% using a combination of SEO and backlinking strategies
Achieved top 3 ranking for 19 relevant keywords in less than three months
Wrote 10+ case studies and built the foundation for future Customer Marketing

Office Manager

Betts Recruiting

San Francisco, CA

Built an onboarding process (technical + cultural) and onboarded over 30 new employees
Managed new internship program providing on-the-job training for aspiring recruiters/marketers
Wrote and edited marketing content including blogs, localized landing pages, and newsletter

GRAND VALLEY STATE UNIVERSITY

Bachelor of Business Administration (B.B.A.)

Allendale, MI

Enrolled in Frederick Meijer Honors College and graduated Magna Cum Laude
Semester abroad at Macquarie University in Sydney, Australia
President of Humane Society of Grand Valley for two years. Managed an executive board of 6-9 members and a club with 40 members.
Writing Consultant for three years at the Frederick Meijer Center for Writing and Michigan Authors