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Feb 2021 - Present

Director of Content and Brand Marketing


Sydney, Australia

  • First marketing hire brought on to build marketing foundation led by content marketing

Key achievements 

  • Supported CEO through Seed fundraising announcement 

  • Brought on paid marketing agency and lifecycle marketing consultant to support content marketing throughout the marketing funnel 

  • Set up first-ever email nurture campaign through Hubspot 

Dec 2019 - Feb 2021

Director of Content Marketing


San Francisco, CA

Promoted from Sr. Content Marketing Manager in Mar 2020​​

  • Created a cohesive strategy including new persona creation and full funnel content production 

    • Included comprehensive content audit of Torch and Everwise (March 2020 merger) 

  • Managed a team of two full time and three freelancers overseeing social media, email marketing, webinar and paid virtual courses 

  • Worked closely with Demand Gen to achieve growth targets and create nurture campaigns


Key achievements 

  • Increased organic website traffic by 100% in one year with SEO-focused content production

  • Achieved top 10 ranking for 9 relevant keywords and top 2 ranking for 5

  • Published 73 articles, 9 ebooks, 8 webinars, 3 case studies, 1 original research study

  • Provided updated copy for redesigned website post-merger 

 Feb 2016 - Dec 2019

Senior Content Marketing Manager

Culture Amp

San Francisco, CA

Promoted from Content Marketing Manager in Feb 2018​​

  • Oversaw written content strategy from idea generation, execution, measurement, and improvement

  • Presented content metrics on a monthly and quarterly basis to key stakeholders

  • Consistently shipped weekly newsletter to a growing list of 22,000 subscribers

  • Managed a team of 2-3 freelance writers and technical SEO consultants


Key achievements 

  • Increased blog traffic by 966% using a combination of SEO and backlinking strategies 

  • Achieved top 3 ranking for 19 relevant keywords in less than three months 

  • Wrote 10+ case studies and built the foundation for future Customer Marketing

Jan 2015 - Feb 2016

Office Manager

Betts Recruiting

San Francisco, CA

  • Built an onboarding process (technical + cultural) and onboarded over 30 new employees 

  • Managed new internship program providing on-the-job training for aspiring recruiters/marketers 

  • Wrote and edited marketing content including blogs, localized landing pages, and newsletter


2009 - 2013


Bachelor of Business Administration (B.B.A.)

Allendale, MI

  • Enrolled in Frederick Meijer Honors College and graduated Magna Cum Laude 

  • Semester abroad at Macquarie University in Sydney, Australia 

  • President of Humane Society of Grand Valley for two years. Managed an executive board of 6-9 members and a club with 40 members.

  • Writing Consultant for three years at the Frederick Meijer Center for Writing and Michigan Authors

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